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Meta allows users to share NFTs on both Facebook and Instagram

31 August, 2022 Blockchain

Users can now link crypto wallets and start sharing your digital collections to Facebook and Instagram accounts.

According to the latest update from Meta – the parent company of 2 social media platforms Facebook and Instagram, US users now can share NFTs on these two platforms. The NFT posts on Facebook and Instagram will essentially look like normal posts, but these NFTs will have badges marking them as Digital Collectible“.

Meta’s official announcement on Twitter

The billion-dollar tech company wants to make it easier for users to share NFTs by simply connecting the wallet once on Facebook or Instagram. The wallet can then be auto-recognized if cross-posting feature is enabled on both apps. 

Meta currently supports Ethereum, Polygon, and Flow NFT on both Facebook and Instagram. Users can connect MetaMask, Rainbow, Trust Wallet, Coinbase Wallet and Dapper wallets to verify and share NFTs.

A non-fungible token (NFT) is a virtual asset that represents real-world items such as art, music, game items, and videos. Users can buy and sell online in the form of payment in cryptocurrency.

Before Meta, Twitter has integrated a new feature that allows users to use NFT to make avatars. This made Twitter the first social network that supported the use of NFT work on its platform.

Twitter brings NFTs to profile photos, but only for Twitter Blue subscribers 

According to Statista, this latest move could bring NFT to 2.9 billion existing users on Facebook or Instagram. There is no surprise that the line between Facebook and Instagram is continuing to blur. This is the result of the plans to bring Web3 and Metaverse virtually into all Meta’s future products.

In conclusion, Meta’s plan will help artists and creators monetize their NFT work. This is based on the customers’ needs as NFT buyers often use them as their profile picture on social media. This is a new way for Facebook and Instagram to earn revenue since both platforms are facing a series of privacy concerns, which threaten to affect the advertising-based business model.

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